{"id":3501,"date":"2026-08-31T12:48:21","date_gmt":"2026-08-31T12:48:21","guid":{"rendered":"https:\/\/delplatagreen.com\/?p=3501"},"modified":"2026-08-31T12:48:22","modified_gmt":"2026-08-31T12:48:22","slug":"empco-las-nuevas-reglas-para-las-afirmaciones-ambientales-en-la-union-europea","status":"publish","type":"post","link":"https:\/\/delplatagreen.com\/en\/empco-las-nuevas-reglas-para-las-afirmaciones-ambientales-en-la-union-europea\/","title":{"rendered":"EmpCo: The new rules for environmental claims in the European Union"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Starting from <strong>September 27, 2026<\/strong>, The framework for communicating sustainability in the European Union has changed. From that date, the new provisions introduced by the EU began to apply. <strong>Directive (EU) 2024\/825<\/strong>, known as <strong>EmpCo \u2014 Empowering Consumers for the Green Transition<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The regulations aim to strengthen consumer protection against greenwashing and other deceptive business practices by establishing stricter criteria on how companies communicate the environmental performance of their products, services, and activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Latin American companies that market products or services to consumers in the European Union, this means reviewing not only what environmental information they communicate, but also <strong>What evidence exists behind each claim<\/strong>.<\/p>\n\n\n\n<h2 id=\"que-cambia-con-empco\" class=\"wp-block-heading\">What changes with EmpCo?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the main objectives of the Directive is to limit the use of vague or difficult-to-verify environmental claims.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expressions like <strong>\u201c&quot;green&quot;\u201d<\/strong>, <strong>\u201ceco-friendly\u201d<\/strong>, <strong>\u201cenvironmentally friendly\u201d<\/strong> or similar claims may not be used as generic environmental claims when the company cannot demonstrate recognized environmental performance that is relevant to that claim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Directive itself establishes an important difference between a generic and a specific claim. It is not the same to state that packaging is simply \u201cclimate-friendly\u201d as it is to communicate, for example, that 100% of the energy used to produce it comes from renewable sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The change in approach is significant: <strong>Sustainability is no longer solely dependent on the message, but is increasingly dependent on the ability to demonstrate it.<\/strong><\/p>\n\n\n\n<h2 id=\"algunas-practicas-que-quedan-restringidas-o-prohibidas\" class=\"wp-block-heading\">Some practices that are restricted or prohibited<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Among the main changes introduced by EmpCo are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generic environmental claims without sufficient support<\/strong>, such as \u201cgreen\u201d, \u201cecological\u201d or \u201csustainable\u201d, when a recognized and relevant environmental performance cannot be demonstrated for that claim.<\/li>\n\n\n\n<li><strong>Own sustainability labels or badges<\/strong> that are not based on a certification system or established by a public authority.<\/li>\n\n\n\n<li><strong>Claims about neutrality, reduction or positive climate impact of a product based on emissions offsets outside its value chain.<\/strong><\/li>\n\n\n\n<li><strong>Commitments on future environmental performance<\/strong> \u2014for example, climate or emissions reduction targets\u2014 when they are not backed by clear commitments, verifiable targets and a detailed and realistic implementation plan.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This does not mean that companies cannot invest in environmental projects or carbon credits. The Directive allows for these investments to be disclosed, provided the information is not misleading. What is specifically restricted is using them to present a product as \u201ccarbon neutral,\u201d having a reduced climate impact, or positive when that claim depends on offsets external to their own value chain.<\/p>\n\n\n\n<h2 id=\"de-las-declaraciones-ambientales-a-la-evidencia\" class=\"wp-block-heading\">From environmental declarations to evidence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EmpCo consolidates a change already observed in international markets: environmental claims must be supported by concrete, consistent, and verifiable information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For companies, this means working on aspects such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>clearly defined measurement methodologies;<\/li>\n\n\n\n<li>limits and documented assumptions;<\/li>\n\n\n\n<li>verifiable information that supports the claims made;<\/li>\n\n\n\n<li>appropriate certification systems when using sustainability labels;<\/li>\n\n\n\n<li>concrete and measurable plans when communicating future environmental objectives;<\/li>\n\n\n\n<li>traceability of the information used to report and communicate environmental performance.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In particular, commitments to future environmental performance must be supported by a detailed plan, with measurable and time-bound objectives, and must also be subject to periodic verification by an independent third-party expert.<\/p>\n\n\n\n<h2 id=\"que-significa-empco-para-las-empresas-latinoamericanas\" class=\"wp-block-heading\">What does EmpCo mean for Latin American companies?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">European regulations are not exclusively a European issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Latin American companies that participate in international value chains, export to the European market, or communicate environmental attributes of products intended for consumers in the European Union will need to pay increasing attention to the quality of the information that supports those communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can involve anything from a statement included on the packaging to claims present on websites, advertising campaigns, commercial materials, or public sustainability commitments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, preparing for this new scenario is not simply about reviewing words like \u201cgreen\u201d or \u201csustainable.\u201d The challenge is to build <strong>an environmental information system capable of supporting what the company communicates<\/strong>.<\/p>\n\n\n\n<h2 id=\"la-pregunta-ya-no-es-que-decimos-sino-que-podemos-demostrar\" class=\"wp-block-heading\">The question is no longer what we say, but what we can prove<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">September 27, 2026 marks a new stage for environmental communication aimed at European consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Credibility is no longer built solely on narrative. Increasingly, it depends on having measurements, methodologies, documentation, and evidence that support the claims made.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At <strong>DelPlata Green<\/strong> We support Latin American companies in this process by <strong><a href=\"https:\/\/delplatagreen.com\/en\/medicion-ambiental\/\" data-type=\"page\" data-id=\"1208\">environmental footprint measurement<\/a>, <a href=\"https:\/\/delplatagreen.com\/en\/reportes-de-sostenibilidad\/\" data-type=\"page\" data-id=\"1233\">ESG reporting<\/a> and traceability tools<\/strong>, using technology of <strong>ZeroCarbon.One<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">September 2026 is getting closer and closer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does your company have the necessary information to substantiate what it communicates about its environmental performance?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A partir del 27 de septiembre de 2026, cambia el marco para comunicar sostenibilidad en la Uni\u00f3n Europea. Desde esa fecha comienzan a aplicarse las nuevas disposiciones introducidas por la Directiva (UE) 2024\/825, conocida como EmpCo \u2014 Empowering Consumers for the Green Transition. La normativa busca fortalecer la protecci\u00f3n de los consumidores frente al greenwashing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[117,110],"tags":[188,118,169,190,54,123,21,189,191,192],"class_list":["post-3501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-huella-ambiental-reporting-esg","category-reportes-esg-y-cumplimiento","tag-empco","tag-esg","tag-greenwashing","tag-huella-ambiental","tag-huella-de-carbono","tag-net-zero","tag-sostenibilidad","tag-transparencia","tag-union-europea","tag-zerocarbonone"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/delplatagreen.com\/en\/wp-json\/wp\/v2\/posts\/3501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delplatagreen.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/delplatagreen.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/delplatagreen.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/delplatagreen.com\/en\/wp-json\/wp\/v2\/comments?post=3501"}],"version-history":[{"count":1,"href":"https:\/\/delplatagreen.com\/en\/wp-json\/wp\/v2\/posts\/3501\/revisions"}],"predecessor-version":[{"id":3503,"href":"https:\/\/delplatagreen.com\/en\/wp-json\/wp\/v2\/posts\/3501\/revisions\/3503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/delplatagreen.com\/en\/wp-json\/wp\/v2\/media\/3502"}],"wp:attachment":[{"href":"https:\/\/delplatagreen.com\/en\/wp-json\/wp\/v2\/media?parent=3501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/delplatagreen.com\/en\/wp-json\/wp\/v2\/categories?post=3501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/delplatagreen.com\/en\/wp-json\/wp\/v2\/tags?post=3501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}